Yesway Brand Management
May 1, 2025
La Pincha Food Truck Branding
La Pincha is Cuban slang for the work/ the job/the struggle. "Where are you at? I'm in La Pincha"
Client was wanting a bright green Headline with a black background while maintaining a bold look and representing the island of Key West's Conch tradition.
- Standard Brand Logo created
- Banner, Magnetics & Feather Flag created
Logo Development Process
Various and many options were created & reviewed to reach our final mark.
La Pincha Feather Flag
10ft feather flag design & print on fabric.
Client was wanting a bright green Headline with a black background while maintaining a bold look and representing the island of Key West's Conch tradition.
- Alternate Brand Logo created vertically for this setup.
La Pincha Magnetics
Various magnetics created to cover large and small areas of the truck. All layered cut vinyl installed over magnetic sheets.
La Pincha Food Truck Banner.
48"x72" banner created with layered cut vinyl.
Client was wanting a bright green Headline with a black background while maintaining a bold look and representing the island of Key West's Conch tradition.